Big conversations.
Bigger impact.
Dari studio ke seluruh Malaysia.
Let your brand be part of the conversation.
COMMERCIAL PARTNERSHIPSManaged by UNDERADS
Bila perbualan menjadi perhatian negara.
Satu episod.
Satu negara
bersembang.
Perdana Menteri Anwar Ibrahim di kerusi tetamu SOY. Perbualan yang bergerak dari studio, ke social feed, ke media nasional.
View live campaign trackerSnapshot portfolio · 18 Sep 2026. Angka terkini tersedia di public tracker.
The right audience. Not just a bigger one.
Made for a Malaysian audience.
Penonton yang dekat dengan budaya, cerita dan jenama tempatan.
Snapshot YouTube Analytics · 28-day reporting window dalam Media Kit asal.
Estimated range RM6.0M – RM14.1M.
Nilai setara paid media, bukan jaminan ROI.
Anggaran berasaskan views × Malaysian industry CPM. Source: APIFY, Jul 2026.
One conversation. An entire network.
Start with a real story.
Dari Remy Ishak dan Puteri Balqis ke Soloz, Cikgu Aida dan kisah kehidupan sebenar. Format raw & unfiltered sejak November 2025.
Give it more than one life.
Satu episod panjang, diolah semula menjadi short-form clips. Setiap potongan dibina untuk berdiri sendiri dalam social feed.
Meet people where they are.
17 akaun merentas 5 platform. Dari penemuan di TikTok, ke perbualan penuh di YouTube.
Network views ialah pencapaian keseluruhan, bukan anggaran untuk satu episod.
Don't just take our word for it.
VERIFY OUR REACHYour story. Our next conversation.
Dari host mention ke kempen seluruh rangkaian. Pilih skala yang sesuai dengan matlamat jenama anda.
Bronze
Start the conversation
- 1x Ad-read (host mention) in episode
- 1x Social mention (TikTok / Instagram)
- Logo in episode show notes
- Basic performance report
Custom pricing. Built around your brief.
Discuss BronzeSilver
Go beyond the episode
- 2x Ad-read (pre-roll + mid-roll)
- Visual product placement in studio
- 3x Social mentions across platforms
- Viral clip integration (TikTok network)
- Performance report + UTM tracking
Custom pricing. Built around your brief.
Discuss SilverGold
Own the whole conversation
- Full integrated segment in episode
- Product placement throughout the shoot
- Campaign across all 8 TikTok network accounts
- Category exclusivity (1 brand only)
- YouTube Ads campaign (UNDERADS)
- Full performance report + ROI tracking
Custom pricing. Built around your brief.
Discuss GoldReach ialah anggaran, bukan jaminan. Final scope, timing dan harga ditentukan bersama pasukan UNDERADS.
Brief & booking
Matlamat kempen anda, pakej dan sudut cerita yang tepat.
Creative production
Integrasi produk yang natural dalam perbualan SOY.
Network distribution
Episod dan klip disiarkan merentas rangkaian 17 akaun, 5 platform.
Reporting & ROI
Laporan prestasi, promo codes dan UTM tracking mengikut pakej.
Before we hit record.
Ada soalan lain? Let's talk.
Pricing is custom based on your campaign goals and scale. WhatsApp the UNDERADS team and we will prepare a quote that fits your brand budget.
Absolutely! The Silver and Gold packages combine YouTube episodes with viral clips across our 8 TikTok accounts for maximum reach.
Campaign reporting, promo codes and UTM tracking are provided according to your package, so you can monitor clicks, sales and conversions transparently.
Our audience is mostly Malaysian (87%), male (76%), and aged 25–44. Their interests range from entertainment, business and the supernatural to sports, with an average engagement rate of around 6%.
The next big conversation
could start with your brand.
Commercial partnerships by UNDERADS.