Media Kit 路 Powered by UNDERADS

From Zero to 405 Million Views. Ini Cerita Kami.

More than just a podcast. Sembang Ohh Yeahh is a media network that dominates Malaysia algorithm. We built the attention, and now we are opening the door untuk jenama anda.

405M+
Views Across All Platforms
896K+
Network Followers
17
Active Accounts 路 5 Platforms
RM10.1J
Paid Media Value
Origin Story

Why "Raw & Unfiltered" Wins

Malaysia podcast scene used to play it way too safe. Scripts were read, questions were filtered, conversations felt plastic. Viewers got bored. What they really wanted was the raw, real stuff, benda yang mainstream media tak berani sentuh.

That is exactly why Sembang Ohh Yeahh was born in November 2025. We threw out the script. We dropped the filters. We bring guests from all walks of life, from Remy Ishak and Puteri Balqis, to Soloz and Cikgu Aida, all the way to everyday people with extraordinary stories.

The result? A formula that makes viewers not just watch, but stay glued for hours. Bila audiens dah percayakan host, the moment we mention a product, they believe it too.

Nov 2025
Channel Launched
Dec 2025
First Episode Goes Viral
542K views
Feb 2026
Puteri Balqis Hits 1 Million
Jul 2026
405 Million Total Views
Case Study

SOY Viral Engine: The System Behind The Millions

A lot of people ask macam mana one podcast episode can hit millions of views. The answer is not luck, it is a proprietary system we call the SOY Viral Engine.

Multi-Account Ecosystem

A 17-account network across 5 platforms (TikTok, YouTube, Instagram, Facebook & more) pushing content at the same time. Tak nampak kami di satu akaun? You will definitely catch us on another. That is how we own the FYP.

Repurposing At Scale

One 2-hour episode gets sliced into 20-30 micro-clips, each optimised for TikTok short attention spans. Every clip is built to stand on its own as viral content.

Retention Engine

TikTok clips act as the bait, pulling millions of new viewers straight to YouTube. That is where high-value audiences spend hours watching the full episode.

1 YouTube Episode
2 hours
50 Short Clips
repurposed
17 Accounts 路 5 Platforms
simultaneous
405 Million Views
omnipresence
Hard Data

Numbers Don't Lie.

Real network data 路 Source: APIFY, Jul 2026

Views Breakdown by Account (Millions)

@podcastsembangohhyeahh130.2M
@sembang.ouh.yeah58.3M
@sembang.ohh.yeahh56M
@sembangohhyeahhofficial47M
@sembangohhyeahh44.9M
@sembangohhyeah38.4M
@sembangohhyeahtalks3.8M
@the.sembangohhyeahh0.9M

Monthly Views Trend: TikTok Network (Millions)

Engagement Rate: SOY vs Industry (%)

Multi-Platform Dominance (Million Views)

TikTok 379.5M YouTube 14M Instagram 13.6M Facebook 11.7M
405M+
Views across all platforms
379.5M
TikTok views (8 accounts)
14M
YouTube views
11.7M
Facebook views
13.6M
Instagram views
896K
Network followers
12.4M
Total likes (TikTok)
RM10.1J
Paid media value
Audience

Who's Watching?

Real demographic data from YouTube Analytics (last 28 days). These are the people who will hear your brand message.

87%
Viewers from Malaysia
25-44
Core age group (66%)
76%
Male viewers
58%
Watch on mobile

Age Distribution

13-17
1.8%
18-24
16.9%
25-34
44.6%
35-44
21.7%
45-54
9%
55-64
4%
65+
1.9%

Gender

Male 75.8% Female 24.1%

Viewer Location

Malaysia
87.1%
Singapore
3%
Brunei
1%

A core Malaysian audience, perfect for brands targeting the local market.

Viewing Device

Mobile
58.4%
TV
18.8%
Computer
16%
Tablet
6.6%

Mostly mobile-first, ideal for vertical content and direct call-to-actions.

The Value

What's All This Reach Worth?

If a brand wanted to buy this much reach through paid ads, here is what it would cost. You get the same value through organic sponsorship dengan kami.

Estimated Paid Media Value

RM10.1J

Estimated range: RM6.0 Million (conservative) to RM14.1 Million (premium)

TikTok
RM9.5J
CPM RM25
YouTube
RM490K
CPM RM35
Instagram
RM408K
CPM RM30
Facebook
RM234K
CPM RM20

Estimates calculated from each platform total views multiplied by average Malaysian industry CPM rates. Source: APIFY, Jul 2026.

Brand Fit

Is This Right For Your Brand?

Our audience is diverse and highly engaged. Here are the industries that win with us most often.

F&B & RestaurantsTelcoAutomotiveFintech & BankingFMCGPropertyBeauty & Personal CareEducationLifestyle & EntertainmentE-commerce

Don't see your industry? Our audience spans many interests. WhatsApp kami to discuss the fit.

How It Works

From brief to ROI report, the process is simple and transparent.

01

Brief & Booking

You share your campaign goals, and we recommend the best package and angle for your brand.

02

Creative Production

Our team creates natural integrations and clips, bukan iklan kaku yang viewers will skip.

03

Live Across The Network

Content goes out simultaneously across 16 accounts on 4 platforms for maximum reach.

04

Reporting & ROI

You receive a full performance report, promo codes and transparent UTM tracking.

The Sell

Sponsorship Packages

Pick the tier that fits your campaign goals. Pricing is custom, hubungi kami for a quote.

Bronze

Entry Level

Est. Campaign Reach
300K - 700K views
  • 1x Ad-read (host mention) in episode
  • 1x Social mention (TikTok / Instagram)
  • Logo in episode show notes
  • Basic performance report
Contact us for pricing
Most Popular

Silver

Most Popular

Est. Campaign Reach
2M - 5M views
  • 2x Ad-read (pre-roll + mid-roll)
  • Visual product placement in studio
  • 3x Social mentions across platforms
  • Viral clip integration (TikTok network)
  • Performance report + UTM tracking
Contact us for pricing

Gold

Full Domination

Est. Campaign Reach
8M - 15M+ views
  • Full integrated segment in episode
  • Product placement throughout the shoot
  • Campaign across all 8 TikTok network accounts
  • Category exclusivity (1 brand only)
  • YouTube Ads campaign (UNDERADS)
  • Full performance report + ROI tracking
Contact us for pricing
FAQ

Frequently Asked Questions

Pricing is custom based on your campaign goals and scale. WhatsApp the UNDERADS team and we will prepare a quote that fits your brand budget.
Our Platforms

Verify Our Reach

Jangan ambil cakap kami bulat-bulat. Klik dan verify sendiri reach kami across every platform.

17 akaun rasmi merentas 5 platform 路 405 Juta+ tontonan dan terus berkembang.

Ready to Dominate Malaysia's Algorithm?

Our sponsorship slots are limited to protect content quality. Contact the UNDERADS sales team today.

Or call us directly: +60 11-3343 9491

Chat dengan Producer